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Junior: Writing Your Way Ahead In Advertising. Thomas Kemeny, Jeff Goodby

Junior-Writing-Your-Way.pdf
ISBN: 9781576879122 | 180 pages | 5 Mb

• Junior: Writing Your Way Ahead In Advertising
• Thomas Kemeny, Jeff Goodby
• Page: 180
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781576879122
• Publisher: powerHouse Books

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Overview

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he’s stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy–everything from headlines to scripts to experiential activations–giving readers a lesson on a language we all thought we already knew.   This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work.   Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented.   That's been done.   Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

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¿DONDE VAMOS A BAILAR ESTA NOCHE? de JAVIER AZNAR

Ficha técnica

• ¿DONDE VAMOS A BAILAR ESTA NOCHE?
• JAVIER AZNAR
• Número de páginas: 300
• Idioma: CASTELLANO
• Formatos: Pdf, ePub, MOBI, FB2
• ISBN: 9788494629938
• Editorial: CIRCULO DE TIZA
• Año de edición: 2017

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CAOTICA de CESAR ORTIZ ALBALADEJO, CESAR POETRY ORTIZ ALBALADEJO

Ficha técnica

• CAOTICA
• CESAR ORTIZ ALBALADEJO, CESAR POETRY ORTIZ ALBALADEJO
• Número de páginas: 170
• Idioma: CASTELLANO
• Formatos: Pdf, ePub, MOBI, FB2
• ISBN: 9788494956195
• Editorial: INEFABLE EDICIONES
• Año de edición: 2018

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Caótica no es solo un libro de poemas y prosa poética, "Caótica" es el cuarto libro de este autor (galardonado en 2018 con el libro autopublicado más vendido de poesía en España) más maduro y personal. César Ortiz, con más de medio millón de lectores en redes sociales, saca un libro en el que trata el amor y el deshamor, en el que los lectores se sentirán identificados con sus versos, que consiguen atraparte desde el principio. Además, en esta ocasión también incluye muchos textos sociales. En definitiva, después del éxito de sus tres primeros libros "La línea curva de tu sonrisa", "Infinita" y "Contigo, una y otra vez", editados con grandes editoriales y con los que ha vendido más de 25.000 ejemplares (situando todos sus libros en las listas de más vendidos en poesía), César llega, con esta obra maestra, para situarse como uno de los principales escritores de poesía moderna en el panorama actual.

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LA TRESSE de LAETITIA COLOMBANI

Ficha técnica

• LA TRESSE
• LAETITIA COLOMBANI
• Idioma: FRANCÉS
• Formatos: Pdf, ePub, MOBI, FB2
• ISBN: 9782253906568
• Editorial: LE LIVRE DE POCHE
• Año de edición: 2018

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Les destins croisés de trois femmes, sur trois continents. En Inde, Smita, intouchable, rêve de voir sa fille apprendre à lire. Giulia est ouvrière à Palerme. Quand son père a un grave accident, elle découvre que l'atelier familial est ruiné. Sarah, avocate canadienne, apprend qu’elle est atteinte d'un cancer du sein.

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Le Temps des magiciens - 1919-1929 l'invention de la pensée moderne pan Wolfram Eilenberger

Caractéristiques

• Le Temps des magiciens - 1919-1929 l'invention de la pensée moderne
• Wolfram Eilenberger
• Nb. de pages: 464
• Format: Pdf, ePub, MOBI, FB2
• ISBN: 9782226446084
• Editeur: Albin Michel
• Date de parution: 2019

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Overview

1919. Au lendemain de la Première Guerre mondiale, un élan de créativité sans précédent se produit dans l'histoire de la philosophie. Les ouvrages majeurs de Ludwig Wittgenstein, Martin Heidegger, Ernst Cassirer et Walter Benjamin, marquent un tournant de la pensée occidentale qui va façonner la philosophie moderne. Critique de la technologie, crise de la démocratie, repli identitaire, développement durable : pour comprendre et interpréter les grandes questions contemporaines, il faut revenir sur les traces de ces quatre grands penseurs.
De l'Autriche à la Forêt-noire en passant par Paris et Berlin, entre biographie et analyse philosophique, Wolfram Eilenberger, qui a été longtemps rédacteur en chef de Philosophie Magazine en Allemagne, retrace de manière très vivante les chemins de réflexion de ces quatre philosophes essentiels.

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Love Letters to the Dead pan Ava Dellaira

Caractéristiques

• Love Letters to the Dead
• Ava Dellaira
• Nb. de pages: 313
• Format: Pdf, ePub, MOBI, FB2
• ISBN: 9782749923567
• Editeur: Michel Lafon
• Date de parution: 2014

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" Love Letters to the Dead est plus qu'un roman stupéfiant, c'est la naissance d'un grand auteur qui n'a pas peur de prendre des risques. " Stephen Chbosky, auteur du Monde de Charlie Tout a commencé par une lettre. Une simple rédaction demandée par un prof : écrire à un disparu. Laurel a choisi Kurt Cobain, parce que sa grande sour May l'adorait. Et qu'il est mort jeune, comme May. Si elle ne rend jamais son devoir, très vite, le carnet de Laurel se remplit de lettres à Amy Winehouse, Heath Ledger...
À ces confidents inattendus, elle raconte sa première année de lycée, sa famille décomposée, ses nouveaux amis, son premier amour. Mais avant d'écrire à la seule disparue qui lui tient vraiment à cour, Laurel devra se confronter au secret qui la tourmente, et faire face à ce qui s'est vraiment passé la nuit où May est décédée. " Fascinant, captivant et totalement inattendu, je n'ai pas pu lâcher ce livre.
" Siobhan Vivian, auteure du best-seller La Liste " Love Letters to the Dead est une lettre d'amour à la vie. " Jay Asher, auteure de Treize Raisons " Chère Ava, j'ai adoré ton livre. Je le recommande à tous. " Emma Watson

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ENAMORA T, SI T HI ATREVEIXES de GEORGINA ESTEVA MINGUELL

Ficha técnica

• ENAMORA T, SI T HI ATREVEIXES
• GEORGINA ESTEVA MINGUELL
• Número de páginas: 240
• Idioma: CATALÁN
• Formatos: Pdf, ePub, MOBI, FB2
• ISBN: 9788417082499
• Editorial: GREGAL
• Año de edición: 2018

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La Bibiana s'enamora bojament d'en Lluc, però és la primera vegada que experimenta aquest sentiment i no sap com afrontar-lo. Amb l'ajuda de la seva amiga Mariona, descobrirà els primers passos de l'amor, tot i que un seguit de situacions inesperades faran que la relació amb en Lluc es compliqui, sobretot després que aquest mantingui una apassionada aventura d'estiu amb una tercera protagonista, la Júlia.

La història narra el primer amor de l'adolescència, un amor passional difícil de racionalitzar.

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BTS NDRC 1re et 2e années - Toutes les matières pan Marie-José Chacon Benito, Christel Pommier, Sophie Turconi, Laurence Garnier

Caractéristiques

• BTS NDRC 1re et 2e années - Toutes les matières
• Marie-José Chacon Benito, Christel Pommier, Sophie Turconi, Laurence Garnier
• Nb. de pages: 384
• Format: Pdf, ePub, MOBI, FB2
• ISBN: 9782091654782
• Editeur: Nathan Technique
• Date de parution: 2019

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Révisez toutes les disciplines tout au long de l'année, réussissez votre BTS ! Des cours complets vous permettent d'approfondir, de comprendre et de mémoriser les notions de chaque discipline. Des exercices et leurs corrigés pour vous entraîner pour les contrôles et pour le BTS. Et en plus : Un dossier "Je gère mon BTS" : la présentation des épreuves et des conseils méthodologiques pour comprendre ce que l'examinateur attend de vous.

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You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It's Making the World a Weirder Place. Janelle Shane

You-Look-Like-a-Thing-and-I.pdf
ISBN: 9780316525244 | 272 pages | 7 Mb

• You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It's Making the World a Weirder Place
• Janelle Shane
• Page: 272
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780316525244
• Publisher: Little, Brown and Company

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Meet your robot overlords: an "accessible, informative, and hilarious" introduction to the weird and wonderful world of artificial intelligence (Ryan North). "I can't think of a better way to learn about artificial intelligence, and I've never had so much fun along the way." - Adam Grant, New York Times bestselling author of Originals "You look like a thing and I love you" is one of the best pickup lines ever... according to an artificial intelligence trained by scientist Janelle Shane, creator of the popular blog AI Weirdness. She creates silly AIs that learn how to name paint colors, create the best recipes, and even flirt (badly) with humans—all to understand the technology that governs so much of our daily lives. We rely on AI every day for recommendations, for translations, and to put cat ears on our selfie videos. We also trust AI with matters of life and death, on the road and in our hospitals. But how smart is AI really... and how does it solve problems, understand humans, and even drive self-driving cars? Shane delivers the answers to every AI question you've ever asked, and some you definitely haven't. Like, how can a computer design the perfect sandwich? What does robot-generated Harry Potter fan-fiction look like? And is the world's best Halloween costume really "Vampire Hog Bride"? In this smart, often hilarious introduction to the most interesting science of our time, Shane shows how these programs learn, fail, and adapt—and how they reflect the best and worst of humanity. You Look Like a Thing and I Love You is the perfect book for anyone curious about what the robots in our lives are thinking.

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Resilient: How to Grow an Unshakable Core of Calm, Strength, and Happiness. Rick Hanson, Forrest Hanson

Resilient-How-to-Grow-an.pdf
ISBN: 9780451498847 | 304 pages | 8 Mb

• Resilient: How to Grow an Unshakable Core of Calm, Strength, and Happiness
• Rick Hanson, Forrest Hanson
• Page: 304
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780451498847
• Publisher: Potter/TenSpeed/Harmony

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